CORE CONCEPTS FITNESS
Core Concepts Fitness
Turn 1,000 square feet into one of the most profitable rooms in your gym.
Your brand. Our system. Launch a premium, white-labeled Pilates studio in 90 days.
$50K+Monthly revenue potential
90Days to launch
10Reformers, one room
The Gap
Most gyms already have the space. They just don't have the system.
Pilates is one of the highest revenue-per-square-foot offerings in fitness. What's missing is the programming, the instructor pipeline, and the sales process that fills the room. That's the gap. We close it.
1
Build it
Reformer programming, class formats, and delivery standards, ready for your instructors to teach from Week 1.
2
Fill it
A five-phase launch system with presale scripts, staff training, and a marketing playbook that sells memberships before a reformer is installed.
3
Grow it
Quarterly programming updates, retention systems, and referral engines that keep the studio full long after launch week.
The Opportunity
Pilates is not a trend. It's a profit center.
The boutique Pilates and yoga market is projected to reach $521 billion by 2035. It has grown for 20 years, and it's accelerating. The gyms that move now will own the member base and the community. The ones that wait will play catch-up in a market their competitors already built.
Crunch
Adding reformer studios in 2026.
24 Hour Fitness
Launched its Reformer24 pilot in November 2025.
Life Time
Adding Pilates to every new location.
Why Most Gyms Fail at Pilates
Launching from scratch takes expertise most clubs don't have on staff.
Six gaps sink most programs before they turn a profit.
No programming system
Curriculum, class formats, and coaching standards require deep Pilates expertise.
No sales infrastructure
Without a presale strategy and floor process, studios open to empty classes.
No marketing playbook
Gyms launch quietly and wait for members to discover Pilates. They don't.
No pricing strategy
Underpricing leaves money on the table. Overpricing kills conversions.
No instructor pipeline
Certified reformer instructors are in demand. One resignation and the program closes.
No retention system
Members try a class, don't return, and churn. Studios plateau at 30 to 40 members.
Without the right framework, equipment sits idle, instructors leave, and the program quietly disappears from the schedule. We built the framework so that never happens.
The System
The complete operating system for running Pilates inside your gym.
Your brand. Our system. Not a binder of PDFs. An actual system your team executes from Week 1. You bring the building and the members. We bring everything else.
Full class programming
Reformer curriculum with quarterly updates, so instructors never build a class from scratch.
Instructor certification
Certify your staff, including a Lead Instructor pathway, so you're never dependent on one hire.
Delivery standards
Scalable class formats for every fitness level, delivered at boutique quality.
Operating framework
Tools to run the studio and monitor performance from day one.
Five-phase launch system
Hire, train, presale, launch, and grow, with scripts and timelines at every step.
Sales & marketing playbook
Word-for-word scripts, email drip, SMS, floor tactics, and signage.
The Program
Boutique quality, inside your club.
Reformer Pilates, the signature format
Instructor-led reformer classes built for group delivery, progressing from beginner to advanced. Ten reformers, six classes a day, ten clients per class. The format members come back for every week.
Every quarter your instructors receive fresh choreography, updated cueing, and coaching notes, so classes never go stale and members stay engaged.
The Launch System
Five phases. Zero guesswork.
01
Hire & Organize
Staff, roles, accountability, and hiring timeline.
02
Train
Sales training, objection scripts, staff readiness.
03
Presale
Sell memberships before a reformer is installed.
04
Launch
Fill the room from Day 1 with events and trials.
05
Grow
Marketing, retention, and referrals that never plateau.
The Numbers
The economics of a full Pilates studio.
A simple look at the revenue Pilates adds to your club each month. Adjust the numbers to fit your gym.
Member Upgrades
members×$
/mo
New Members
members×$
/mo
Plus your base membership dues, added on top.
Monthly Added Revenue
$35,800
Yearly Added Revenue
$429,600
What's Included
The complete package.
Everything you need to launch, fill, and sustain a premium Pilates studio inside your club.
License
Programming, class formats, operating framework, delivery standards, and marketing assets.
Certification
Full certification for your in-house staff, up to 10 instructors, pre-study plus training day.
Monthly License
Quarterly programming updates, new content, and ongoing support.
Launch System
Presale strategy, 90-day playbook, and scripts to fill classes from Day 1.
Let's run your club's numbers together.
In 30 minutes we'll show you exactly what a Pilates studio could earn in your space, and how to launch it in 90 days. No pressure, just the math.