CORE CONCEPTS
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Reformer Pilates Consulting

Turn 1,000 square feet into a six-figure Reformer Pilates studio.

Led by the boutique fitness experts behind hundreds of studio openings.

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The opportunity
$309,600+

in new annual revenue per location. One room. Ten reformers. A recurring, high-margin stream that outperforms every other square foot in your building and keeps your members from walking to the boutique studio down the street.

90 daysFrom agreement to a full studio
~78%Studio gross margin after instructor labor
~22 weeksPayback on total investment

Every major gym brand is adding Pilates. First movers own the members and the pricing power.

Who we are

Operators who have built and scaled boutique fitness.

We are a team of fitness operators and studio builders who have scaled the biggest boutique Pilates concepts in the US. We have run the floor, owned the number, and built the systems that make studios profitable, and we bring that playbook to operators who want to win the Pilates category without the trial and error.

Built by operators

Programming, sales, and launch systems designed by people who have run studios, not just advised them.

Boutique pedigree

We have scaled the biggest boutique Pilates concepts in the US.

Revenue first

Every decision is measured against member value, margin, and payback.

Why operators choose Core Concepts

Built for the P&L, not just the schedule.

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Revenue that compounds

Recurring revenue on top of base dues.

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Higher member value

More visits, better retention, lower churn.

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Live in 90 days

A launch, not a multi-year build.

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Scales across locations

One white-labeled playbook, site by site.

The program

A complete operating system for Reformer Pilates inside your club.

  • Class templates your instructors teach from day one
  • Instructor certification, including a lead-instructor pathway
  • Delivery standards for every fitness level
  • Studio operating framework with performance tracking
  • A 90-day launch plan, week by week
  • Retention systems that keep the studio full
The Turnkey Playbook

The equipment and specs, handled.

You are not sourcing reformers or guessing at specs. We package the equipment and hand you the exact buildout standards, so the room comes together fast.

1

Equipment packages

Reformers and studio equipment specified and sourced as one package, not fifty separate parts.

2

Buildout specs

Flooring, lighting, sound, and mirror standards that make the room feel boutique.

Revenue calculator

Model your revenue, location by location.

Adjust the inputs to your network. See the added revenue a Reformer Pilates studio can generate per location and across every club you operate.

Clubs you would roll this out to
Current members who add Pilates
$
Add-on to their current dues
Net-new joins driven by Pilates
$
Pilates membership rate
Added revenue / location / month$25,800
Added revenue / location / year$309,600
Total new annual revenue across your network$309,600
Book a call

Book your revenue strategy call.

Thirty minutes. We model your locations, walk the economics, and map a 90-day launch. No pressure, just the numbers.

1

Your locations, modeled

We build the revenue projection around your membership base and pricing.

2

The economics

Capex, payback, margin, and the P&L impact per location.

3

The 90-day plan

A clear launch timeline you can green-light and execute.

Core Concepts · Reformer Pilates consulting for gyms
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